Once your business moves past the “dream” stage, it becomes an actual, functioning entity. It has been born! This is the second stage in the business life [...]
Your business is constantly changing. As time goes by, your business will progress through various stages of the business life cycle. Businesses go through developmental stages the same way [...]
We are pleased to announce the release of Version 2 of our online Growth and Profit Solutions (GPS) diagnostic. The online assessment will help you identify your Top 3 [...]
Arguably, the most common reason that marketing plans fail is that they are never implemented. Imagine that you spend months and months helping your daughter plan her wedding. You [...]
In the last two weeks we have covered the importance of knowing your market and focusing your marketing the benefits your product/service will deliver to the customer. Today, we will [...]
Last week I discussed the importance of understanding your market and introduced an exercise called market segmentation to help you identify your target market. This week I will [...]
Reason #1: Not Knowing Your Market Trying to market to a large and general population of customers is a recipe for failure. A better approach is to more clearly define your target [...]
Kevin Cain is a CPA and partner at Cain Ellsworth. He provides clients with tax and management consulting services. Kevin has concentrated expertise working with financial [...]
Finishing our discussion on the four common mistakes that entrepreneurs make, today we will introduce the fourth common mistake: focusing time and energy on things that don’t matter. [...]
Continuing our discussion on the four common mistakes that entrepreneurs make, today we will introduce the third common mistake: spending cash on the wrong things. Spending Cash on the [...]
