In the last two weeks we have covered the importance of knowing your market and focusing your marketing the benefits your product/service will deliver ...

Last week I discussed the importance of understanding your market and introduced an exercise called market segmentation to help you identify your target market.  This ...

Reason #1:  Not Knowing Your Market Trying to market to a large and general population of customers is a recipe for failure.  A better ...

Kevin Cain is a CPA and partner at Cain Ellsworth.  He provides clients with tax and management consulting services. Kevin has concentrated expertise working with ...

Finishing our discussion on the four common mistakes that entrepreneurs make, today we will introduce the fourth common mistake:  focusing time and energy on ...

Continuing our discussion on the four common mistakes that entrepreneurs make, today we will introduce the third common mistake:  spending cash on the wrong ...

Continuing our discussion on the four common mistakes that entrepreneurs make, today we will introduce the second common mistake:  undervaluing management competency. Undervaluing Management ...

Ask anyone who’s ever started or owned their own business about what they’ve learned, and every one of them will say the same things:  ...

Dr. Robert Kaplan of Harvard Business School stated “…the most profitable 20% of customers generate between 150 and 300% of total profits. The middle 70% ...

With this post, I’ll bring to a close my four-part series on customer service.  Here is the fourth and final theme that we have ...