Your business is constantly changing.  As time goes by, your business will progress through various stages of the business life cycle. Businesses go through developmental stages the same way people do.  As someone with twin daughters, I know the parenting strategies we used when they were two years old; don’t work now that they’re five.  And … Read more

We are pleased to announce the release of Version 2 of our online Growth and Profit Solutions (GPS) diagnostic.  The online assessment will help you identify your Top 3 Business Growth and Profit issues, assess their financial impact, and develop strategies to address each of them. Over the last three months, hundreds of global business leaders have completed Version 1 … Read more

Arguably, the most common reason that marketing plans fail is that they are never implemented.  Imagine that you spend months and months helping your daughter plan her wedding.  You determine the type of dress she will wear, the number of attendants she will have, the flowers that will decorate the church, the minister that will … Read more

In the last two weeks we have covered the importance of knowing your market and focusing your marketing the benefits your product/service will deliver to the customer.  Today, we will discuss the third reason marketing plans fail:  not knowing your point of difference.  In today’s globally competitive environment it’s tough for businesses to stand out … Read more