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Your Business Life Cycle

Your business is constantly changing.  As time goes by, your business will progress through various stages of the business life cycle. Businesses go through developmental stages the same way [...]

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Compare Your Key Issues to Other Business Leaders

We are pleased to announce the release of Version 2 of our online Growth and Profit Solutions (GPS) diagnostic.  The online assessment will help you identify your Top 3 [...]

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Why Marketing Plans Fail: Failure to Implement

Arguably, the most common reason that marketing plans fail is that they are never implemented.  Imagine that you spend months and months helping your daughter plan her wedding.  You [...]

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Why Marketing Plans Fail: Not Knowing Your Point of Difference

In the last two weeks we have covered the importance of knowing your market and focusing your marketing the benefits your product/service will deliver to the customer.  Today, we will [...]