0

Why Marketing Plans Fail: Focusing on Features Instead of Benefits

Last week I discussed the importance of understanding your market and introduced an exercise called market segmentation to help you identify your target market.  This week I will [...]

0

Why Marketing Plans Fail

Reason #1:  Not Knowing Your Market Trying to market to a large and general population of customers is a recipe for failure.  A better approach is to more clearly define your target [...]

0

Guest Post: Kevin Cain, CPA at Cain Ellsworth & Company, LLP

Kevin Cain is a CPA and partner at Cain Ellsworth.  He provides clients with tax and management consulting services. Kevin has concentrated expertise working with financial [...]

0

Mistakes Entrepreneurs Make: Focusing on the Wrong Things

Finishing our discussion on the four common mistakes that entrepreneurs make, today we will introduce the fourth common mistake:  focusing time and energy on things that don’t matter. [...]