There is a saying among Plains Indians that was passed down from generation to generation: “When you discover that you are riding a dead horse, the best strategy is to dismount”.   Recently, Mark Buckland and Wayne Lockhart wrote an article that discussed strategies that do not work.  It’s humorous, but unfortunately, all too true. Here … Read more

When people start a business, they typically would have the one or more of the following objectives: To create a regular income stream greater than the amount you would earn as an employee; To have the managerial freedom to make the decision you believe to be correct; To develop a long term business; To develop … Read more

The following is an excerpt from an article by fellow Mindshop member, Peter Wallace, from New South Wales, Australia.  Many businesses that have just managed to survive the Great Recession are now facing the daunting prospect of funding the recovery.  Typically, the weakest candidates go broke early on in a recession and many marginal businesses … Read more

Sustainable competitive advantage (SCA) is a marketing term that is also commonly referred to as unique selling proposition (USP).  Once determined, the SCA is used as a filter for allocating time and money to the strategic issues that will best position your company in the market place.  Determining the SCA for your company requires a good understanding of … Read more